Bài báo khoa học

Communication on sexual issues in Vietnam was still cautious in the past due to the influence of deep social prejudices about homosexual people. However, in recent years, movies and gameshows about LGBT have been represented quite openly in the media. There are number of studies on the LGBT community in Vietnam, but from a media and cultural perspective, there is still a gap. Using the method of case study, indepth-interview and discourse analysis, this article explains the attraction of the dating show "Who is single" on multi-platform television in the journey to overcome social prejudices of the LGBT community in Vietnam. The research results show that constructing discourse by positioning homosexuals as equal to other sexual orientations through a symbolic system and program structure has brought a different view of LGBT in a such society witnessing a lot of stigmas against them as Vietnam.