Bài báo khoa học

By extending the newly proposed mobile application adoption paradigm to include prospect theory and flow theory and to make the behavioral purpose clearer, this study examines the adoption of mobile payments in Vietnam. Data from mobile payment consumers who have utilized mobile payment services was collected using a self-administered questionnaire. The behavioral intention to accept mobile payments is positively and meaningfully correlated with mobile social influence, mobile structural assurance, mobile facilitating condition, mobile performance expectancy, mobile effort expectancy, mobile perceived trust, and mobile perceived hedonic motivation, according to analyses using partial least squares structural equation modeling and artificial neural networks. With the implementation of mobile payment in Vietnam, the results also showed interactions between behavioral intention to use and mobile enabling circumstances. Practical and theoretical implications are subsequently discussed in light of the results.