Bài báo khoa học

In the era of digital transformation and the rapid development of media, localities with tourism development goals need to be dynamic and promptly update all market changes to have have effective promotional strategies. This is also the period when tourist destinations are blooming in the world and in Vietnam, it is necessary to innovate advertising methods so that customers can trust, be attracted and choose the destination. Besides the issue of using new media, how to promote and what content to promote are issues that need to be raised in the context of current tourism development. The article focuses on analyzing the potential of new media and ways to use these media effectively in promoting tourist destinations