Bài báo khoa học

The study examines factors affecting individual investors' stock investment decisions in Nghe An province. The research uses the exploratory factor research method (EFA) and the least squares method (OLS). Research data is primary data from a survey of 206 individual investors in Nghe An province. Research results show that Accounting Information and Investment Recommendations factors have the most decisive impact, Neutral Information and Personal Financial Needs have a weaker impact, while Corporate Image has no impact on the stock investment decision of individual investors. Research results also show no distinction in investment decisions based on gender or age while the higher the level of education, longer investment experience, and bigger investment capital scale have a greater impact on the stock investment decision. From there, the study proposes some policy implications to attract individual investors to invest in stocks in Nghe An province.