The Perceptions of Prospective Digital Transformation Adopters: An Extended Diffusion of Innovations Theory
Authors: Pham Thi Huong, Nguyen Lam Duc
TEM JOURNAL - Technology, Education, Management, Informatics
: Volume 12, Issue 1 : pages 459-469
Publishing year: 2/2023
This study investigated the effects of factors that influence users' perceptions to adopt digital transformation. Eight hypotheses were proposed and tested employing the Structural Equation Modeling. 248 government personnel, instructors, and students were recruited to answer the questionnaires through Google Form. The experimental results indicated that facilitating conditions, policy, social influence, and knowledge all had a positive and significant impact on digital transformation adoption.
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digital transformation, awareness, technology, research-based, factor analysis.
