VinhUni-Science

THE IMPACT OF BRAND EQUITY ON EMPLOYEE’S OPPORTUNISTIC BEHAVIOR: A CASE STUDY ON SMALL AND MEDIUM- SIZED ENTERPRISES (SMEs) IN THE NORTH CENTRAL REGION

Authors: Tran Quang Bach; Nguyen Thi Thuy Quynh; Tran Thi Thanh Thuy; Tran Dieu Linh;

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INTERNATIONAL CONFERENCE FOR YOUNG RESEARCHERS IN ECONOMICS & BUSINESS 2020 ICYREB 2020

: : 660-674

Publishing year: 1/2021

Create incentives for small and medium-sized enterprises in the province of Nghe An Human resource development in Vung Ang Economic Zone in Ha Tinh Province Improving the teaching quality of Quality Management unit for Business Administration Students, Faculty of Economics, Vinh University The impact of the perception of fairness in labor to work motivation of staff, research in the context of private enterprise Nghe An Deteminants of the working environment and job satisfaction level of workes in Nghe An-based SMEs Impact of organizational culture on motivation of employees at private enterprises in Nghe An Factors affecting employment opportunities of students after graduation, student case studies Faculty of Economics, University of Vinh Factors affecting the trust and the work motivation of employees working for SMEs in Nghe An province The impact of manager’s emotional intelligence on performance: The case of Vietnam Impacts of corporate social responsibility toward employees on employee motivation in enterprises: A case study in Vietnam Impact of corporate social responsibility toward employees on business performance: The case of Vietnam The Impact of Organizational Commitment on Employee Motivation: A Study in Vietnamese Enterprises Impacts of training service quality on satisfaction and attachment of Vinh university's students The impact of emotional capacity on work motivation of middle-lever managers in small and medium sized enterprises in the North Central region Faith, cohesion and the business efficiency of the enterprise Effects of emotional capacity in management on employee engagement and business performance of enterprises in the North Central Coast provinces Factors affecting employee motivation in SMEs in the North Central region To invest in the development of the fisheries sector in a sustainable direction in Nghe An province The impact of knowledge sharing on the effectiveness of employee management in small and medium enterprises in the North central region The Impact of Corporate Social Responsibility on Employee Management: A Case Study in Vietnam The effect of supply chain linkages on the business performance: Evidence from Vietnam The Impact of Brand Equity on Employee’s Opportunistic Behavior: A Case Study on Enterprises in Vietnam The Impact of Organizational Culture on the Sustainable Competitive Advantage of Commercial Banks: A Case Study in Vietnam The effect of risk on supply chain cooperation: Evidence from Vietnam agriculture The impact of supply chain linkages on the business performance of the business: a case study in Vietnam A research model for factors affecting the cooperation of public universities in the context of the implementation of autonomy mechanism The effect of risk on supply chain cooperation: Evidence from Vietnam agriculture The Impact of Sharing Culture on Opportunistic Behavior and Effectiveness of Employee Management: A Case Study in Vietnam The Impact of Technology Transfer on Economic Development in the 4.0 Era: Empirical Evidence from the Agriculture and Rural Sector in Vietnam The effect of risks from the supply chain on corporate financial performance: A case study in Vietnam Impact of transformational leadership on job satisfaction of employees in small and medium-sized enterprises in north central region Impact of brand image on public university linkage in the context of autonomy Impacts of Emotional Capacity of Managers on Transformational Leadership Behavior in Enterprises: A Case Study in Vietnam Factors affecting the linkage between public universities, in the context of university autonomy: Case study in Vietnam The impact of brand image on public university links in the context of autonomy: A case study in Vietnam Impact of management control system on business performance of enterprises in the context of digital transformation: A case study in Vietnam Impact of Organizational Commitment Factors on Business Performance of Enterprises in the Context of Digital Transformation: A Case Study of Private Enterprises in Vinh City, Nghe An Province, Vietnam IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLE ON ORGANIZATIONAL COMMITMENT OF EMPLOYEES AT COMMERCIAL BANKS IN DIGITAL TRANSFORMATION CONTEXT Developing high-quality human resource attached with establishing innivation ecosystem in Nghe An province, Vietnam The Impact of Transformational Leadership Styles on the Development of Creative Competencies of Employees in Enterprises in the Context of Digital Transformation Impact of the mechanism of resource mobilization and utilization on the linkage of stakeholders in the production and consumption of agricultural products in Nghe An The impact of psychological capital on the creative capability of employees at small and medium enterprises in the North Central provinces in the context of digital transformation Impact of perceived safety on customers' use of digital banking services at commercial banks: a case study in Vietnam Research on factors affecting the engagement of Gen Z employees in - recommendations for strengthening human resources as a competitive advantage for Vietnamese enterprises Building smart tourism destinations associated with sustainable tourism development management in Thanh Hoa province

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