KOREAN CULTURAL SOFT POWER IN VIETNAM
Authors: Hoang Thi Hai Yen,
Proceedings of the Nationa Scientific Conference
: 1 : 406-414
Publishing year: 5/2023
Is one of the leading countries in terms of job success
To build and promote soft power, Korea targets three areas
are national policy, national value system and national culture. In
That is, national culture is the field that has the highest priority. One of these
success must be mentioned is the Hallyu wave. The term “Hallyu Wave” has
used to describe the growing popularity of popular culture,
Hallyu exploded in media worldwide, creating
a strong signal. The Korean government has taken advantage of all these resources and
began supporting Korean media industries to export popular culture.
The development of Hallyu has successfully promoted people's image as well
like Korea to the world, including Vietnam.
sức mạnh mềm, ngoại giao văn hóa sức mạnh mềm, sức mạnh mềm văn hóa Hàn Quốc, Hallyu.