The impact of brand equity on employee’s opportunistic behavior: a case study on small and medium- sized enterprises (smes) in the north central region
Authors: Tran Thi Thanh Thuy, Tran Quang Bách, Nguyen Thi Thuy Quynh, Tran Dieu Linh
Proceedings international conference for young researchers in economics & business 2020 icyreb 2020)/ Nhà xuất bản Hà Nội.
: : tr.660-674
Publishing year: 1/2021